Increase patients in a dental clinic
In January 2022, the world population stands at 7.91 billion out of which more than two-thirds (67.1%) uses a mobile phone. At the beginning of 2022, there were 4.95 billion internet users worldwide, making internet penetration 62.5 percent of the world’s population. According to data, the number of internet users increased by 192 million (4.0%) in the last year.
Based on these facts It is evident that for any dental treatments, people will look for dental clinics online before calling to schedule an appointment. Google Trends also indicates that more people are looking for dental care online. This shows the importance of a strong online presence is essential for dentists to increase patients in a dental clinics. Potential new patients will not visit dental clinics that do not have a good web presence. This document explains dentists about three tested methods that will help to increase the acquisition and retention of clients.
1. Dental clinic website
Mobile responsive, High converting dental clinic website
The first impression is the best impression.
Your website cannot just be a generic one that a huge dental marketing firm copied from thousands of other websites. Dentists frequently neglect the fact that websites should be interactive and appealing. You must have everything available when someone visits your website to turn them into prospective new patients.
In other words, the main goal of your website should be to attract new patients to your clinic. Always consider your website as a full-time salesperson for your practice who is available around the clock.
Keep the below points while create a website for your dental practice
1.1 Some essential components in the dental clinic website
a. Mobile Optimization
As more patients use their mobile devices to look up new dentists in their area, mobile optimization is essential. Which also essential for a better SEO of your website to rank top in Google.
b. About us Page
Include an “About Us” page with images and biographies of your medical staff. Patients are curious about the people they are going to treated with. You’ll start off on the right foot by introducing yourself to your patients before they ever enter your office.
c. Call us/ contact details
Your website’s header should prominently feature your contact information. Make it particularly simple for someone to call you and obtain your contact information. A chat facility will make it more interactive
d. An informative blog related to increase patients in a dental clinic
Blogging helps SEO and offers new content to your website. Posting fresh and informative content on a regular basis to your blog demonstrates your expertise in your field and your desire to inform your patients. You may share news about your practice, promote nearby activities, and offer wellness advice. This may be promoted your blogs through social media for a better visibility.
e. Pictures of dentists, hygienists, dental procedures, etc.
Post real pictures of your staff and office on your clinic website and social media sites rather than stock and generic images. Real-world photos will show off your clinic’s comfort and give some personality to your clinic website.
f. Reviews and testimonials
Request testimonials from your regular clients so that you can post them on your website. A video testimonial is even better!
g. Before and After photographs
Showcase your featured cases with before and after treatment photographs. For common peeople this will encouraging to take dental treatments.
h. Certifications and accreditations
The certificates and accreditation gives confidence to patients. Highlight the clinic certificates and staff certificates in achievement page.
1.2 Proper SEO brings you on top of the dental search and get more clients.
a. Keywords
Keyword optimization is not something you can “set and forget.” The same exact terms won’t apply to fresh searches for your business weeks, months, or years from now, thus constant iteration is necessary to attract additional patients. However, thorough keyword research carried out in advance to uncover your audience’s persistent queries and then integrated into quality content should enable your website to last until your subsequent keyword audit.
b. Page speed
Just as it says, page load speed refers to how quickly your website loads on any device. Your SEO will suffer more the longer it takes to load.
c. Content
Make sure the content relates to your practice or industry in some manner and is useful and relevant. Pay attention to the rise of video, which more and more organizations are using on social media to create visually appealing material that is simpler for online users to absorb. Keep your writing concise and simple to read. Keep your paragraphs short and to the point. Make your content easy for viewers to rapidly scan.
2. Social Media
Social networking is incredibly important for dentists in this digital age. Social media marketing and promotions are inexpensive strategies to boost patient flow to your office. This can also increase retention, brand recognition to attract new patients.
a. Advantages of social media for dentists
- Increase brand awareness
- Attract new patients
- Engages existing patients and boosts loyalty
- Increases website traffic
- Educates patients and creates awareness
- Affordable than traditional marketing
b. Best social media platform for Dentists
Consider social media involvement, and we start counting “likes,” “shares,” and “comments.” The more engagement parameters for your practice, the more people will recognise you and your clinic page. Dentists most frequently use Facebook, Instagram, Twitter, and LinkedIn as social media channels.
Facebook and Instagram are popular social media platforms for engaging and connecting with patients, while LinkedIn is a professional platform that most dentists use for networking with others in their business. Twitter is a fantastic social media site for disseminating news, ideas, links, and other updates.
c. Best Practices for Dental Clinic’s Social media to increase patient Flow
It’s necessary to remember that social media marketing requires expertise, skill, and commitment once you decide to start using it to expand your dental business. Along with having a clearly defined marketing strategy, the following recommended practices can help you attract more patients and develop client loyalty:
- Regular posting will help you maintain social media presence
- Advocate your existing clients and staff to spread the word about your posts to their followers.
- Plan your posts and interaction activities in advance by creating a social media calendar.
- Have a conversational tone in all your posts
- Communicate and engage with your clients and followers
- Track, observe, and evaluate insights; then, plan your upcoming round of social media posts.
3. Dental Practice Management Software
Operating your dental clinic efficiently is part of keeping that great relationship with patients. That’s where the dental practice management software comes in to play. This software helps your team to handle every task, including dental charting, arranging appointments, billing patients, communication, documentation etc… all done with integrated software! Any size dental practice will benefit from this dental practice management software to increase patient flow in a dental clinic.
Cost-cutting is another benefit of dental management software. Less paper is utilized in the office, which lowers the cost of printing, shipping, and office supplies. A dental practice management software can bring more efficiency and productivity. Some other advantages are:
a. It helps to understand the best marketing channel
Marketing communication channels are crucial because they provide the basics of all marketing strategies. They enable companies to target various audiences using specialized techniques that enhance return on investment. The software helps to create meaningful reports which can strtegise the marketing efforts.
b. Helps to give a proper dental care
c. Take appointments online
Dental appointment scheduling software allows a complete automation of the patient acqusition and retaining process. Patients no longer need to wait during business hours to schedule appointments, hold up phone lines, field endless inquiries, or hope a dentist is available. They can take appointments online from the convenience of their home or office.
d. Allows the patient to do registration at home
Like the online appointment software, the dental practice management software will have function to do the registration from home or office. This will save the time that normally patient spends at clinic to fill the records or consent etc.
e. Recall system to retain the patient
A dental office installs a patient recall system primarily to maintain ongoing patient care, patient retention, and to reduce no-show rates. This is accomplished by communicating through a variety of channels, including SMS messages, calls, emails, or a special patient app. Additionally, it helps to manually analyze patient treatment data to decide whether a checkup is overdue or not.
f. The feedback system for improvement
For dentists who wish to expand their practices and bring in more patients, online ratings are crucial. Clinics with a lot of favourable ratings are more likely to attract new patients and rank highly in search engines. With the help of dental software, you can follow up with patients automatically and ask them to post reviews of your clinic online.
g. Branding with barcode cards and personalized letterheads
All the patient records will be branded with clinics logo and letterheads. This includes the patient cards, treatment plans, prescriptions etc. This gives a better feeling to patient and feels like the dental clinic is running professionally.
h. Provides faster and structured patient flow
Using a proper check in and check out system, the patient can be well tracked and give prompt advises. This makes the visit more productive
i. Easy printing of summery report
With one click the patient summary can be printed. A professional report can help the patient to uderstand the medical details and help them for the further treatments if required.
j. Invoice, prescription, etc in online
A dental practice management software send the invoices, prescription, etc online so that patient can get it on email or in messaging platforms
k. Online payment support
Digital payment interfaces have been the subject of numerous discussions and actions. It certainly makes it simpler to pay the bills at the dentist and the pharmacy.
However, the clinic must also have software that will handle the payment, accept it, and send the patient’s bill and the bank’s bill at the same time. The dentsoftware offers an online payment interface, simplifying everything for everyone.
Increase patients in a dental clinic
It’s time to update your dentist’s internet marketing strategy if you aren’t currently utilizing it to expand your practice and increase patients in a dental clinic. Don’t worry if you have never used Website or SEO . Small and easy efforts can be taken to start improving your dental marketing. If you’re headed perfectly, it can bring you success.
We believe you now understand the importance of a dental clinic website & SEO, Social media marketing and Dental practice management software. We also understand your primary task is to provide a better treatment to your patient. You may consider a good team to take care of your digital requirements. For creating dental clinic website, SEO or social media marketing, you may contact Avengersoft, a company specialised in dental clinic website making. For the Dental software, Dentsoftware is the best option. Dentsoftware is installed across 25+ countries with all dental specialised case records. Though its feature rich, its really affordable. Once these taks as outsource you will have more time to concentrate on what every dental office wants to concentrate on: giving patients excellent dental care.
